For a belt that costs all of $24 this is an amazingly well crafted product with an amazing story. Before their time Fjallraven was a purpose driven brand. The twist is they got hip to this trend about 50 years before you and every company in the Fortune 500 thought it would be a good idea. So these guys deserve the credit, where the credit is due for being early trend setters.
For today’s modern office where you see more sneakers than wingtips, the belt hasn’t’ been given enough mind space. not wearing a belt, not cool. wearing a nice leather belt with sneakers and a hoodie, tres uncool. Enter the Fjallraven, complete with a badass fox. Right in the middle of the buckle.
No Middle 